Companies with streamlined product development capabilities gain improved competitive advantages with increased ability to predict time-to-market, and allocation of resources for rolling out the product at the right time and place.  Speed to Market product timelines contain four milestone periods: 1) generation of the product idea; 2) complete design cycle; 3) development; and, 4) market launch. Skilled execution of these four stages, coupled with closely managed supply chain resources, ensures that business plans are optimized, and investors' expectations are fulfilled. Effective supply chains demand alliances with partner organizations who can offer uniquely innovative products and services that quickly adapt to changing market trends and are [...]